End-to-end e-commerce and D2C solutions for a rapidly growing artist
Clinton Kane - Omnichannel Commerce
Clinton Kane is a fast-growing artist and songwriter from Australia. He has had numerous viral hits including his popular singles Chicken Tendies and I Guess I'm in Love, both of which charted on the US Billboard Hot 100.
Clinton takes a creative approach to his merchandise business. Working with his creative team, Mainfactor designed, developed and launched a new e-commerce shop, designed for Clinton's custom merch brand I'm Not Toxic I Swear. Utilizing this uniquely creative brand, Mainfactor built an omnichannel commerce approach for Clinton that continues to grow and thrive.
Create a custom-branded merch experience to engage Clinton's fanbase both on and offline
Create an omnichannel merch and e-commerce management system to centralize data and the analysis of Clinton’s growing merchandise business
Work with Clinton's design team to create unique merchandise pieces, available on a limited time basis to increase demand
New custom Shopify store, branded as I’m Not Toxic I Swear / Clinton Kane
High-end merchandise line on top-quality garments
Centralization of the tour, production, and e-commerce strategy through the core Mainfactor team
Worldwide logistics for tour and e-commerce production, marketing, and fulfillment
Successful merchandise launches around US, AU, UK, and EU tours
Continually growing e-commerce sales and fan engagement